北京
很多企业在小范围内能取得“0到1”的惊艳成功，却在“1到N”的大规模扩张中遭遇“势能下降”的滑铁卢。本次演讲由实地实验经济学之父约翰·A·李斯特教授带来，他将直击这一商业痛点，指出创新本身并不稀缺，稀缺的是可规模化的创新。结合海量真实世界的实地实验，他将带您看透统计噪音、不可复制特例等扩张陷阱，并分享如何通过运用边际收益、利用损失厌恶以及战略性退出等核心策略来放大商业势能，从而真正实现健康、可持续的高质量增长。
Many enterprises achieve stunning "0 to 1" success on a small scale, only to experience a "voltage drop" when expanding from "1 to N". In this speech, Professor John A. List, the father of field experiments in economics, addresses this critical pain point by revealing that scalable innovation is what's truly scarce. Drawing on massive real-world field experiments, he explains how to avoid scaling traps like statistical noise and unreplicable exceptions, while leveraging strategies like marginal returns, loss aversion, and strategic quitting to amplify commercial voltage and achieve sustainable, high-quality growth.
题 目|Title
势能效应：如何让好想法变伟大，让伟大想法规模化
The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
时 间|Time
2026年6月28日19:00-20:30
19:00-20:30, June 28, 2026
地 点|Location
北京大学光华管理学院
Guanghua School of Management, PKU
语 言|Language
英文 (配备中文同声传译)
English (Simultaneous Chinese Interpretation)
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赠书福利 | Book Giveaway
活动结束后，参会听众可前往签到处领取约翰·A·李斯特经典著作《势能效应》实体书一册。请散场时有序排队领取，数量有限，发完即止。
After the event, attendees can collect a complimentary hard copy of John A. List’s classic book, The Voltage Effect, at the registration desk. Please form an orderly line upon departure. Supplies are limited and will be distributed on a first-come, first-served basis while supplies last.
嘉宾介绍
Speaker
约翰·A·李斯特
芝加哥大学肯尼斯·C·格里芬
经济学杰出服务教授
《势能效应》作者
John A. List
Kenneth C. Griffin
Distinguished Service Professor
University of Chicago
Author of The Voltage Effect
Swipe to read more
约翰·A·李斯特（John A. List）现任芝加哥大学肯尼斯·C·格里芬经济学杰出服务教授、TMW早期学习与公共卫生中心（TMW Center for Early Learning + Public Health）创始人兼联合主任，以及沃尔玛（Walmart）首任首席经济学家。
因创新性地运用实地实验（field experiments）来探讨微观与宏观经济学问题，李斯特被公认为该领域的先锋。他已发表了200多篇同行评审的期刊文章并出版了多部著作，其中包括畅销书：与尤里·格尼茨（Uri Gneezy）合著的《隐性动机》（The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life），以及《势能效应》（The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale）。
凭借在慈善捐赠领域的研究工作，李斯特于2015年和2016年连续被《非营利时报》（Non-Profit Times）评为“50大创新者”之一。他曾于2002年至2003年在白宫经济顾问委员会（Council of Economic Advisers）任职。目前，他兼任美国国家经济研究局（NBER）研究员、劳动研究所（Institute for the Study of Labor）研究员，以及未来资源研究所（Resources for the Future）大学研究员。
李斯特在威斯康星大学史蒂文斯波因特分校（University of Wisconsin-Stevens Point）获得经济学理学学士学位，并在怀俄明大学（University of Wyoming）获得经济学博士学位。他于2005年加入芝加哥大学任教，曾于2012年至2018年期间担任经济系主任，并曾担任优步（Uber）和来福车（Lyft）的首席经济学家。
John A. List is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago, Founder and Co-Director of the TMW Center for Early Learning + Public Health, and the first Chief Economist at Walmart.
Recognized as a pioneer for his innovative use of field experiments to examine issues in micro- and macro-economics, List has published over 200 peer-reviewed journal articles and several books, including best-sellers, The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life（with Uri Gneezy）and The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.
List was named a Top 50 Innovator in the Non-Profit Times for 2015 and 2016 for his work on charitable giving. He served in the White House on the Council of Economic Advisers from 2002-2003 and is presently a Research Associate at the NBER, a Research Fellow at the Institute for the Study of Labor, and a University Fellow at Resources for the Future.
List received his B.S. in economics at the University of Wisconsin-Stevens Point and Ph.D. in economics at the University of Wyoming. List joined the UChicago faculty in 2005, and served as Chairman of the Department of Economics from 2012-2018, and is the former Chief Economist of Uber and Lyft.
主持人介绍
Moderator
孟涓涓
北京大学光华管理学院教授
北京大学行为科学与政策干预研究中心主任
Juanjuan Meng
Professor, Guanghua School of Management, Peking University
Director, Research Center for Behavioral Science and Policy Intervention, Peking University
顶尖学者学术讲堂
Top Scholar Forum
为加快推进“双一流”优势学科建设及学科高质量发展，落实2030年整体达到世界顶级商学院研究水准并兼具中国特色的建设目标，光华管理学院以40周年院庆为契机，推出“顶尖学者学术讲堂”系列活动，邀请全球顶尖学者和权威专家来院举办讲座和交流活动，旨在深度探索经济学和管理学领域的重要科学问题和前沿问题，鼓励跨学科创新，拓展研究范式边界，启迪新的思想理念，加强国际前沿学术交流，提升学术研究的国际影响力。
The "Top Scholar Forum" series, launched to celebrate the 40th anniversary of the Guanghua School of Management and promote the high-quality development of academic disciplines, brings together top scholars and experts from around the world. Through lectures and academic exchanges, the forum focuses on frontier issues and key topics in economics and management, employing innovative academic paradigms and scientific methodologies. It encourages interdisciplinary innovation and the exploration of practical challenges, showcasing the latest research and sparking new ideas and perspectives. This international platform for academic dialogue aims to enhance Guanghua’s academic contributions and further elevate its global influence in the fields of economics and management.
来源丨北大光华学术资讯
审阅丨塔娜
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