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这是 一直夫妇 的第 921 篇文章
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库克于 9 月 1 日卸任苹果 CEO,由原硬件工程高级副总裁约翰 · 特纳斯(John Ternus)接任。于 2011 年接替乔布斯的库克没有离开苹果,而是转任董事会执行主席,继续参与部分公司事务。
库克担任 CEO 长达约 15 年。在他的任期内,苹果的优势不再只依靠革命性硬件创新,还扩展到了供应链管理、服务业务、可穿戴设备和自研芯片。
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With a reputation for logistical management, Cook first joined Apple in 1998, overseeing its worldwide sales and operations. In 2009, he temporarily began running day-to-day operations when the company’s legendary co-founder, Steve Jobs, took medical leave due to complications from pancreatic cancer. In 2011, just a few months before Jobs’s death, Cook took over as CEO.
Filling Jobs’s shoes was seen as a tremendous task, but company observers say that despite a more subdued demeanor, especially on stage, Cook met the challenge.
1️⃣ fill sb's shoes
字面意思是「穿上某人的鞋」,实际表示 to do a job that someone else used to do, and do it as well as they did「接替某人的职位」,担任其原先承担的工作,尤其常用于接班难度大的情形。这里的 fill 还可以换成 step into。此外,take sb.’s place 也有类似含义。
I don't think anyone will be able to fill her shoes after she retires.
我认为她退休后,无人能填补她的空缺。
2️⃣ subdued
动词 subdue 可表示 to calm or control your feelings「压抑,克制」感情。一个人经常压抑自己,心情可能比较低落。所以对应的形容词 subdued 表示「抑郁的,沉默寡言的」。尽管我们能在词典查到这条释义,但本文的 subdued 并非用来形容库克很郁闷,而是说他的举止克制内敛。大家在理解单词含义时不能仅靠词典,还需要结合上下文哦。
此外,它也用来形容颜色等「柔和的,不强烈的」,类似于 gentle。第三,它用来形容活动、市场等「冷清的」。来看《经济学人》。
Demand for credit was subdued, because firms were “directing their efforts towards balance-sheet restructuring”.
信贷需求受抑制,因为企业「把力气转向了资产负债表重组」。
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3️⃣ demeanor
英式拼写为 demeanour,指 the way someone behaves, dresses, speaks etc that shows what their character is like,即一个人的「举止,外表,风度」。
He maintained a professional demeanour throughout.
他始终表现得很有职业风范。
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“Steve Jobs was never going to be an easy act to follow,” said Dipanjan Chatterjee, a principal analyst for market research firm Forrester. “Yet Tim Cook took Jobs’s legacy and transformed Apple into a durable, resilient financial powerhouse with explosive market-cap growth.”
4️⃣ a hard act to follow
这是一个固定习语,用来描述前一个人表现得非常出色,以至于后来者很难达到他的水平或取得同样的成就,可译为「不能与之媲美的人」或者「难以望其项背的人」。默克掌门人欧思明卸任后,《经济学人》写道:
Mr Oschmann will be a tough act to follow—but not an impossible one.
欧思明的成就的确让继任者难以望其项背,但也并非全然不可企及。
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In Apple’s announcement on Monday, Cook said he loves the company “with all of my being” and that leading it was the “greatest privilege of my life”. In a goodbye note specifically to Apple fans, Cook thanked them, saying he feels “a gratitude that I cannot put into words”. He will stay on as the executive chair of Apple’s board of directors, and John Ternus, 50, the company’s senior-vice president of hardware engineering, will replace Cook as CEO.
5️⃣ with all of my being
金牌写作短语
表示「用我的整个身心」,也就是「全身心地」。其中 being 是名词,指 your mind and all of your feelings「思想感情,身心」,是一个正式用词。库克说自己 love the company with all of my being 相当于 love the company with my whole heart and soul。
所以大家想要表白时,就可以借用这个表达,向对方说 I love you with all of my being.❤️ 如果人物不是自己,而是我们,那就用 with all our being。
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