双语汇｜“活人感”何以成为社交媒体高频词

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▲ 走出社交媒体的年轻人　图片来源：AI 制图

从社交媒体到日常生活，“活人感”正成为年轻人频繁使用的网络热词。主播直播时的口误、采访对象的片刻停顿、普通人分享的失败经历……这些曾经被视为“瑕疵”的内容，如今常被网友评价为“有活人感”。

From social media to everyday conversation, “huo ren gan,” or “real-person vibes,” has become a popular internet buzzword among young people. A livestreamer’s slip of the tongue during a broadcast, an interviewee’s momentary pause, an ordinary person candidly sharing his failures—content once regarded as “flawed” is now often praised by netizens for its “real-person vibes.”

01被感知的真实

Perceived authenticity

从传播学角度看，“活人感”并不等同于真实性本身，而是一种受众对媒介内容作出的真实性判断。复旦大学新闻学院教授邓建国认为，人们追求的未必是绝对真实的信息，而是能够感受到鲜明主体性存在的表达。

From the perspective of communication studies, “real-person vibes” are not synonymous with authenticity itself, but rather represent an audience’s judgment of the authenticity of media content. Deng Jianguo, a professor from the School of Journalism at Fudan University, noted that people are not necessarily seeking information that is absolutely true, but expressions through which they can sense the presence of a distinct individual.

在中国人民大学劳动人事学院教授孙健敏看来，当一种本应属于常识范畴的品质需要借助网络热词反复强调时，恰恰说明它正在现实生活中变得稀缺。

When a quality that should be a matter of common sense must be repeatedly affirmed through an internet buzzword, that is precisely a sign of its growing scarcity in real life, said Sun Jianmin, a professor from the School of Labor and Human Resources at Renmin University of China.

华中科技大学社会学院副教授胡鹏辉认为，人们对缺乏“活人感”的批评，实际上指向的是社会生活日益增强的脚本化和程式化倾向。在外部评价体系、社会规范和平台逻辑的共同作用下，越来越多的人按照既定剧本进行展演式生活，而鲜活的个性表达和真实的生命体验则受到挤压。

Criticism of a lack of “real-person vibes” ultimately points to the increasingly scripted and procedural nature of social life, said Hu Penghui, an associate professor from the School of Sociology at Huazhong University of Science and Technology. Under the combined influence of external evaluation systems, social norms, and platform logic, more and more people are living performatively according to predetermined scripts, while vivid personal expression and authentic life experiences are steadily being squeezed out.

02技术时代的真实性焦虑

Authenticity anxiety in age of technology

南京大学社会学院教授成伯清注意到，近年来网络流行语的演变轨迹颇具意味。公众关注点逐渐从对现实压力的调侃与消解，转向对真实存在、生命质感与主体价值的重新确认。

Cheng Boqing, a professor from the School of Sociology at Nanjing University, noted that the evolution of internet buzzwords in recent years is particularly revealing. Public attention has gradually shifted from joking about and defusing the pressures of the real world to reaffirming authentic existence, the texture of everyday life, and the value of individual subjectivity.

孙健敏也提出，在社交媒体时代，每个人都在不同程度上经营着自己的数字人设，而算法推荐与AI内容生成又进一步稀释了真实表达的可见度。当“表演”成为日常，“真实”便获得了新的价值。

Sun observed that in the social media era, everyone manages their digital persona to some degree, while algorithmic recommendations and AI-generated content further reduce the visibility of authentic expression. When “performance” becomes the norm, authenticity acquires a new value.

从心理学视角看，“活人感”的流行还折射出人们对“去人性化”的警惕。北京师范大学心理学部教授许燕认为，人既区别于动物，也区别于机器。当个体逐渐变得冷漠、麻木、工具化，如同机器一般运转时，人们便会本能地寻求那些能够体现情感、创造力与自主性的特质。

From a psychological perspective, the popularity of “real-person vibes” also reflects public unease over “dehumanization.” Xu Yan, a professor from the Faculty of Psychology at Beijing Normal University, noted that humans define themselves not only in contrast to animals, but also to machines. When people become increasingly indifferent, numb, and instrumentalized—operating like machines—they instinctively seek out the qualities that embody human emotion, creativity, and autonomy.

03警惕“对真实的表演”

Beware of ‘performing authenticity’

多位学者也提醒，“活人感”同样存在不容忽视的异化风险。首先，“活人感”可能被策略化生产，演变为新的流量密码。邓建国将其概括为“精心设计的不精致”——当真实成为一种稀缺资源时，真实本身也可能被包装和营销。

Scholars also cautioned that the risk of commodifying “real-person vibes” should not be overlooked. First, they can be strategically manufactured and transformed into a new source of online traffic. Deng described this as “carefully designed imperfection”: Once authenticity becomes a scarce resource, it too can be packaged and marketed.

孙健敏进一步提出“元真实性悖论”：如果一个人为了显得真实而刻意表现得不完美，那么这种真实本身就已经成为表演。如今，一些网络博主刻意展示缺点、刻意吐槽、刻意营造随性感，其本质仍然是在经营另一种人设。

Sun further proposed what he called the “meta-authenticity paradox”: If someone deliberately performs imperfection to appear authentic, that authenticity has itself already become a performance. Some online influencers now deliberately display their shortcomings, voice complaints, and cultivate a casual manner, yet the underlying objective remains the construction of another carefully managed persona.

其次，“活人感”还可能被误读为对专业性和规则意识的否定。胡鹏辉认为，“活人感”并不意味着摆脱社会规范和责任约束。真实表达应建立在基本社会共识和公共规则之上，否则便可能沦为不负责任行为的借口。

Second, “real-person vibes” may be misinterpreted as a rejection of professionalism and respect for rules. Hu emphasized that the concept does not mean breaking free from social norms and responsibilities. Authentic expression should rest on a foundation of basic social consensus and public rules; otherwise, it risks becoming an excuse for irresponsible behavior.

来源：ChineseSocialSciencesToday微信公众号

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